Computer and phone screens displaying finery website featuring jewelry collection, including necklaces and rings on a ceramic plate and worn on a model.

BRANDING
WITH PURPOSE

LOGO DESIGN

BRAND IDENTITY

WEB DESIGN

GRAPHIC DESIGN

LOGO DESIGN — BRAND IDENTITY — WEB DESIGN — GRAPHIC DESIGN —

Design that builds clarity, consistency & trust.

Specialising in intentional brand identities and websites that reflect the heart of a business. Thoughtfully crafted to help brands feel aligned, show up with confidence, and connect with the people they’re here for.

Design of three framed posters on a wall. The left poster features two laughing women. The center poster shows a woman in a dark-colored bralette with a large letter.
Smartphone displaying an Instagram profile for "l.a.finery," showcasing jewelry-related content. Background shows a person wearing jeans and a white top with tattoos on their arm. Social media content and design
A person viewing a website on a laptop showing a woman running outdoors with the text "she's got power" over a rural landscape background.

FIND THE PERFECT BRANDING SOLUTION

Brand Essentials

A great starting point for businesses wanting a strong, cohesive identity—everything you need to make a lasting impression.


Web Presence

Designed to establish a professional online presence with a functional, visually appealing website.


Root & Rise

The ultimate solution for businesses seeking a cohesive, standout brand with everything needed for a full transformation.


Your brand, your vibe, your story!

CLIENT LOVE

  • "Julie seamlessly transformed my vision and brought it to life."

    Building a brand from the ground up felt daunting and out of reach. Then a collegue recommended Julie and I’ve never looked back.

    From the initial meeting with Julie I felt an instant connection as we shared creative ideas and a love of art. After our first session Julie instinctively began to build the most beautiful website for my brand. From designing my logo and guiding me through the entire process, Julie seamlessly transformed my vision and brought it to life.

    I now have a beautiful online shop that genuinely reflects my craft and I could not have done this without Julie’s expertise, patience and attention to every little detail. I couldn’t be happier with the level of professionalism, care and investment in immersing herself into my world.

    Leah Abercrombie | LA finery | Newcastle, Australia

  • “Julie understands my vision and works with integrity."

    My business has been in long need of an update and is suddenly going through big growth. I have wanted to work with someone who will help me navigate the world of design, branding and social media with patience, clarity and wisdom. Julie is perfect. She has a great understanding and passion for contemporary design, is excited to think out of the box, knows how to make everything run smoothly and streamlined. I feel that a huge amount of stress has been removed and my business and reputation are in great hands with a designer I trust.

    Julie understands my vision and works with integrity. I recommend her to everyone who is interested in building a website and creating their brand. I am proud of the work she does to represent a business that I’ve worked hard to build.

    Alanya van de Wiel | New Artists Collective | Newcastle, Australia

  • “I felt Julie had a level of care, detail and passion that I wanted in my brand."

    A few years ago my business pivoted and I wanted to update my brand. I was introduced to Julie by my business mentor and right away I felt Julie had a level of care, detail and passion that I wanted in my brand.

    Julie's process is immersive and thoughtful. Her work is considerate, meticulous and beautiful. She has guided me through several aspects of visual media marketing and I feel confident that my brand is in capable, caring hands. It's challenging for small businesses to trust others with their ideas, but my business wouldn't be what it is without Julie's expertise.”

    Natalie van der Merwe | On Home Ground | Hunter Valley, Australia