LA FINERY
A balance of elegance, simplicity, and a touch of edginess.
Leah Abercrombie, a Newcastle-based maker working with precious metals and stones, approached me to create a brand identity for her studio, LA Finery. She wanted a visual identity that reflected the sophistication and individuality of her handcrafted jewellery.
Scope of work
Root & Rise package
• Logo
• Brandmark
• Colour palette
• Imagery direction
• Hallmark punch
• Flyers
• Packaging
• E-commerce website
Creative Response
The visual identity is grounded in the raw elegance of Leah’s jewellery. A hand-drawn logo and brandmark echo the organic shapes in her work, while a minimalist sans-serif typeface adds refinement with personality. The colour palette draws from natural materials and skin tones, creating a sense of warmth, honesty, and understated luxury.
Imagery plays a key role, combining soft light with tactile elements like rock, linen, and metal to reflect the emotional depth and craftsmanship of her pieces. Together, the elements form a cohesive, elevated brand that feels personal and timeless.
