ALANYA VAN DE WIEL
Empowering creatives to thrive and connect.
Alanya approached me to create a complete visual identity and website for her new coaching business. As a creative coach, her mission is to guide emerging artists in building confident, connected, and sustainable careers. She offers personalised mentorship that blends guidance, tools, and encouragement to help artists find visibility, confidence, and a clear path in the creative industry. She needed a brand that would feel professional and grounded, yet approachable and inspiring, something that reflects her supportive nature and the impact she wants to make.
Scope of work
The Branding Suite package
• Logo design
• Colour palette
• Typography system
• Imagery direction
• Brand guidelines
• Socials
• Website
Creative Response
The visual direction focused on clarity, confidence, and approachability, reflecting Alanya’s grounded yet welcoming presence. The brand feels both professional and warm, designed to resonate with her audience while staying true to her values.
The logo features “ALANYA” in a custom serif in deep charcoal for clarity and stability, paired with her family name in a thin sans-serif for a modern touch. The colour palette of charcoal, soft cream, muted gold, and white conveys trust, refinement, and warmth.
The brandmark is formed from three interlinked triangles, a symbol rich in creative meaning. They represent balance and harmony, growth and transformation, and the connection of mind, body, and spirit, bringing together inspiration, skill, and expression. Their dynamic form reflects the energy and movement of the creative process, constantly evolving and pushing boundaries.
Natural-light imagery and a soft, versatile palette support a calm, collaborative tone, creating a cohesive identity that feels personal, polished, and approachable.
