NEW ARTISTS’ COLLECTIVE
Community over competition
The New Artists’ Collective is a community-led initiative based in Newcastle that supports the growth of artists across the Hunter Region. In 2025, they approached me to develop a new visual identity and website that would reflect their values and better connect with a diverse creative audience. Their existing branding no longer aligned with their mission to foster a vibrant, inclusive, and supportive community. They were seeking a complete refresh — something playful, accessible, and professional, with a strong focus on connection and community over competition.
Scope of work
The Branding Suite package
• Logo design
• Colour palette
• Typography system
• Imagery direction
• Brand guidelines
• Socials
• Website - coming soon
Creative Response
The refreshed visual identity captures the essence of the New Artists’ Collective: a connected and evolving creative network built on trust, generosity, and collaboration. The new logo introduces an organic circular form symbolising growth, movement, and creative flow. It represents the ripple effect of community, how one artist’s practice can inspire and influence others.
The visual language is refined yet approachable. A grounded palette of charcoal, linen, gold, and white creates a calm, balanced foundation, while bold typography conveys clarity and confidence. The imagery direction focuses on warmth and authenticity, artists connecting, shared exhibitions, and creative moments. Each image is clean and honest, celebrating real people and the energy of collaboration.
The result is a contemporary, thoughtful identity that feels authentic to the collective’s purpose: nurturing creativity through connection and community.
